1. Taking on industry giants—and winning

In a landmark victory, DVF challenged one of Europe's largest pork producers, Danish Crown…and won. When the company made misleading environmental claims about its pork products, DVF took the food giant to court, proved it had been greenwashing, and forced the company to abandon its deceptive marketing practices. This David vs. Goliath victory demonstrates how effective legal action can hold even the largest corporations accountable and protect consumers from false claims about animal products.

2. Building political consensus for a kinder food system

DVF brings together politicians from across the political spectrum to support a more sustainable and animal-friendly food system. Rather than being adversarial, they host networking evenings, organize compelling seminars, and publish timely surveys to influence politicians during elections. This smart approach has allowed DVF to create rare cross-party agreements on reducing factory farming and increasing plant-based options. As a result, a remarkable $100 million in government funding has gone to support plant-based initiatives and new policies that make it easier for everyone to choose foods that are better for animals.

3. Helping businesses offer better food choices

By working directly with food producers and distributors, DVF makes it easier for everyday shoppers to find animal-friendly options. They advise supermarkets to expand plant-based sections and help startups create delicious new alternatives to animal products. DVF’s annual supermarket awards create friendly competition among retailers to improve their plant-based offerings—something that directly benefits consumers while reducing demand for factory farming. Each year, DVF provides counseling to approximately 50 food businesses, helping them develop and expand products that are kinder to animals and the planet.

4. Empowering animal lovers to make an impact across the world

DVF isn't keeping their successful strategies to themselves. They actively share their winning playbook with animal advocates in other countries to help reduce farmed animal suffering around the world.

• DVF successfully challenged Europe's largest pork producer, Danish Crown, forcing them to stop misleading environmental claims about their products and setting a precedent for corporate accountability.

• DVF influenced the Danish government to invest $100 million in plant-based initiatives—with an impressive return of $68 in government funding for every $1 DVF spent on lobbying efforts.

• By helping to establish a new program that trains professional chefs to create delicious plant-based options, DVF is now transforming culinary education. The novel two-year degree is estimated to inspire cuisines that spare 0.8 animals for every $1 invested.

• DVF convinced three nationwide retailers to participate in their Green January campaign, making plant-based options more visible and accessible to everyday shoppers.

• After launching a plant-based startup program, DVF’s successful program now supports 21 emerging companies and provides counseling to approximately 50 food businesses annually.