Not long ago, I would have never imagined spending my free time protesting.. let alone for animal welfare.. and shrimp welfare Stranger still — it may have worked: Less than 100 days later, Tesco announced their first-ever welfare standards for crustaceans, including big wins for shrimp. What's there to be learned from my experience?

Here’s something a lot of vegans don’t like to admit – almost all of them were meat eaters once. And many of them would have never imagined stopping.

Sure, for some people, going vegan was easy. They never really liked eating meat in the first place, or they grew up in a vegetarian or vegan household. But for many of us, it was hard.

That’s how it was for me. I wanted to share my experience. I want to say that if you are one of the nearly one quarter of people who are cutting down on their meat eating but struggle with the idea of never eating meat again – I get it. The good news is, changing what you eat is only one way to help tackle factory farming’s harms to people, our planet, and animals.

FarmKind has developed two main types of estimations to help guide donation decisions: the Impact Calculator and the Offset Calculator.

When it comes to doing the right thing or helping living beings in need, many people find something uncomfortable about involving math or calculations. But we live in a world of finite resources. Whenever we decide to use resources to help in one way, we're choosing not to help in another. Taking the importance of doing the right thing seriously means attempting to quantify these trade-offs so that we can make the best decisions and help as much as possible. This blog explains how we went about doing this to create our calculators.